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BT App

 
 

BT Cloud Voice Express IOS, Android and Desktop App

 
 

BT Cloud Voice Express in a multi app product that lets the user make and take calls on their business number from anywhere at anytime. It allows the user to divert calls and block nuisance callers just as your regular mobile would.

 
 
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My Role

I joined BT Business in September 2018 as a Freelance Senior Product Designer, becoming part of the first ever agile squad. After our squad proved the success of agile practises, BT Business added seven more agile squads.

 
 

Introduction

This case study looks at some of the processes I used to create the IOS, Android and Desktop apps. Below are a few steps I began with to kick start the project:

  1. Create user flows of customer journeys

  2. Research market competitors

  3. Understand and design for the limitations of React Native

  4. Test solution with selected BT users

 
 
Examples from create contact feature

Examples from create contact feature

 

UX and Testing

The Mobile App prototype designs were tested with a selected group of BT users. These were customers who already had BT Business accounts and were familiar with some of BT’s products.

During testing we found users were very familiar with the way the prototypes worked. As a squad we make a conscious decision to make the apps as similar to IOS and Android functionality as possible. Limiting the users cognitive load and making the use of the apps the as seamless as possible.

Overall testing went well a few inconstancies were revealed in the journey which as a squad we felt we could iron at UI development stage of the project.

 
 
Sample of Wireframes

Sample of Wireframes

User Flow - Create Contact Journey example

User Flow - Create Contact Journey example

 

UI Design and Results

The apps was built with React Native meaning the same code is tweaked across IOS, Android and Desktop to create one seamless product for the user. Once understanding the limitations, I spent a great amount of time making sure the UI designs we as consistent as possible across the apps to speed up the development process.

I also developed the apps simplistic brand logo based on other BT products.

As of Dec 2019

App Store 4.3 Rating - December 2019

 
 
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