Campaign Design and Illustration

On only a small budget, GetTaxi approached Forever Beta to steal the market share in the taxi app world.

I was the Lead Designer on this project, for both the campaign and brand.

From hand-made posters and 'kitsch' looking facebook posts, to professional, polished creative advertising across all media, I helped to create an innovative guerrilla campaign. ‘Roy the GetTaxi-loving dinosaur’ gave the brand a character and personality that others lacked, ultimately showing customers that there was a new, exciting app in town.

Please watch the video to find out more.

Video by Forever Beta